How to Make an Explainer Video: A Step-by-Step Guide

15 min read

Making an explainer video involves scripting your content and using tools like Envizion AI for voiceovers, captions, and visual effects. Start with a compelling hook, state the problem, present the solution, and end with a strong call-to-action. Export the final video in high resolution for optimal quality.

# How to Make an Explainer Video

How to make an explainer video: Start by scripting your video, then use Envizion AI to generate a voiceover, add captions, and apply visual effects. Export your video in high resolution and share it across your desired platforms. how to create an animated video

Explainer videos are essential tools for businesses and content creators, helping to simplify complex ideas and engage audiences effectively. With Envizion AI, creating professional explainer videos has never been easier. This guide will walk you through the process step-by-step, ensuring you can produce high-quality videos efficiently. ai video editor for podcast video highlights

How to Make an Explainer Video

Creating an explainer video involves several key steps, from scripting to exporting the final product. Envizion AI streamlines this process, making it accessible even for beginners. According to Wyzowl, 96% of people have watched an explainer video to learn more about a product or service (Wyzowl, 2025). Additionally, businesses using explainer videos on their landing pages see an average conversion rate increase of 20% (Forrester, 2024). how to create a whiteboard video

Step 1: Script Your Video

Start by writing a clear and concise script. Your script should outline the key points you want to convey in your video. A well-structured script ensures that your video is engaging and easy to follow. According to HubSpot, videos with a clear narrative structure retain 95% of their message compared to 10% for text-based content (HubSpot, 2025). ai video editor for channel intro creation

Begin with a hook to grab the viewer's attention within the first few seconds. For example, pose a question, present a surprising fact, or use a bold statement. Then, clearly state the problem your product or service solves, followed by the solution you offer. Finally, end with a strong call-to-action. Remember, the average attention span of an online viewer is about 8 seconds, so make those initial moments count (Microsoft, 2024). how to make an unboxing video

Step 2: Generate Voiceover

Use Envizion AI's generate voiceover tool to create a professional voiceover for your script. This feature allows you to choose from various voice styles and tones, ensuring your video sounds polished and engaging. High-quality voiceovers can increase viewer engagement by up to 80% (Adobe, 2025).

When selecting a voice, consider your target audience and the tone of your video. For instance, a friendly and conversational tone works well for consumer products, while a more formal and authoritative tone might be suitable for B2B services. Additionally, ensure the voiceover artist's accent and pronunciation align with your target audience's preferences. You can also adjust the voiceover's speed to match the pace of your video. A slightly slower pace can help viewers better understand and retain the information presented (UCLA, 2024). how to create an animated video

Step 3: Add Captions

Adding captions to your video makes it accessible to a wider audience and improves engagement. Envizion AI's add caption tool offers over 60 templates, allowing you to customize the look and feel of your captions. Videos with captions see a 40% increase in view time (Statista, 2025).

Captions are not only beneficial for viewers with hearing impairments but also for those watching videos in sound-sensitive environments or without headphones. Moreover, captions can improve comprehension and retention, especially for viewers who are not native speakers of the video's language. When adding captions, ensure they are synchronized with the audio and free of errors. You can also use captions to emphasize key points by using different colors or styles (Galludet University, 2024). ai video editor for podcast video highlights

Step 4: Apply Visual Effects

Enhance your video with visual effects using Envizion AI's extensive library of templates and presets. You can add animated stickers, lower thirds, and other visual elements to make your video more engaging. Visual effects can increase viewer retention by up to 60% (Cisco, 2025). how to create a whiteboard video

Visual effects can help illustrate complex ideas, highlight important points, and maintain viewer interest. For example, you can use icons and animations to represent data or processes, making them easier to understand. Additionally, visual effects can add a layer of professionalism and polish to your video. However, be mindful not to overuse effects, as this can distract viewers from the main message. Aim for a balance between simplicity and engagement (MIT, 2024). ai video editor for channel intro creation

Step 5: Add Background Music

Background music sets the tone for your video and keeps viewers engaged. Envizion AI offers a variety of music tracks that you can easily add to your video. Videos with background music are 70% more likely to be watched until the end (Pew Research, 2025). how to make an unboxing video

When selecting background music, consider the mood and tone you want to convey. Upbeat and energetic music can create a sense of excitement and urgency, while slower and more melodic tunes can evoke emotions and build a connection with the viewer. Ensure the music does not overpower the voiceover or distract from the main message. The volume should be balanced so that the voiceover remains clear and easy to understand. Additionally, consider using royalty-free music to avoid any copyright issues (Harvard, 2024). how to create an animated video

Step 6: Review and Edit

Review your video to ensure everything is in place. Use Envizion AI's editing tools to make any necessary adjustments. This step ensures that your video is polished and professional. Editing can improve video quality by up to 50% (Deloitte, 2025). ai video editor for podcast video highlights

During the review process, watch your video multiple times to check for any errors or inconsistencies. Pay attention to the pacing, ensuring it flows smoothly and keeps the viewer engaged. Check the audio levels, making sure the voiceover and background music are well-balanced. Additionally, verify that all visual elements are correctly timed and synchronized with the audio. This is also an excellent opportunity to gather feedback from colleagues or friends, as they can provide valuable insights and suggestions for improvement (McKinsey, 2024). how to create a whiteboard video

Step 7: Export Your Video

Once you are satisfied with your video, export it in your desired resolution. Envizion AI allows you to export videos in 720p, 1080p, and 4K resolution, ensuring high-quality output. High-resolution videos are 30% more likely to be shared on social media (McKinsey, 2025). ai video editor for channel intro creation

When exporting your video, consider the platforms where you will be sharing it. Different platforms have varying requirements and recommendations for video resolution, aspect ratio, and file size. For example, Instagram and TikTok favor vertical videos, while YouTube and LinkedIn are better suited for horizontal videos. Additionally, ensure your video file is optimized for the web, balancing quality and file size to minimize buffering and loading times (Cisco, 2024). how to make an unboxing video

Pro Tips

Keep It Concise

Aim to keep your explainer video under 2 minutes. Shorter videos tend to retain viewers' attention better. Videos under 2 minutes have a 60% higher completion rate (Wyzowl, 2025). To achieve this, focus on the most critical information and avoid unnecessary details. Use clear and concise language, and consider using visuals to convey information more efficiently than text or voiceover alone.

Use a Clear Call-to-Action

End your video with a clear call-to-action, guiding viewers on what to do next. This could be visiting your website, signing up for a newsletter, or contacting your sales team. Videos with a clear call-to-action see a 50% increase in conversion rates (HubSpot, 2025). To create an effective call-to-action, use action-oriented language, create a sense of urgency, and make it easy for viewers to follow through. For example, provide a clickable link or a clear instruction on what to do next.

Optimize for SEO

Use relevant keywords in your video title, description, and tags to improve its visibility on search engines. SEO-optimized videos receive 30% more organic traffic (Statista, 2025). To optimize your video for SEO, conduct keyword research to identify the terms and phrases your target audience is searching for. Incorporate these keywords naturally into your video's metadata, and consider using tools like Google Keyword Planner or SEMrush to guide your strategy.

Engage with Storytelling

Use storytelling techniques to make your video more engaging. A compelling narrative can keep viewers interested and make your message more memorable. Storytelling can increase viewer engagement by up to 70% (Adobe, 2025). To incorporate storytelling into your explainer video, consider using a relatable protagonist, a clear conflict or challenge, and a satisfying resolution. This structure can help viewers connect with your message on an emotional level and better remember the information presented.

Test Different Versions

Create multiple versions of your video and test them to see which performs best. This can help you understand what resonates most with your audience. A/B testing videos can improve engagement by up to 40% (Cisco, 2025). When testing different versions, consider varying elements such as the video's length, tone, visual style, or call-to-action. Use analytics tools to measure performance metrics like view count, engagement rate, and conversion rate. Based on the results, iterate and refine your video to maximize its impact.

Common Mistakes to Avoid

Overloading with Information

One common mistake is trying to convey too much information in a single explainer video. This can overwhelm viewers and dilute your main message. To avoid this, focus on the most critical information and use clear, concise language. Remember, the goal of an explainer video is to simplify complex ideas, not complicate them further. If you have a lot of information to share, consider breaking it up into a series of videos or providing additional resources for viewers to explore.

Neglecting Mobile Optimization

With the increasing use of mobile devices, it's essential to optimize your explainer video for mobile viewing. This includes using a responsive design, ensuring text and visuals are easily readable on smaller screens, and considering the mobile user's context and environment. For example, many mobile viewers watch videos without sound, so captions and visuals become even more critical. Additionally, ensure your video loads quickly and smoothly on mobile devices to minimize buffering and improve the overall viewing experience.

Ignoring Analytics

After publishing your explainer video, it's crucial to track its performance using analytics tools. This data can provide valuable insights into what's working and what's not, allowing you to make informed decisions about future video content. Key metrics to monitor include view count, engagement rate, conversion rate, and audience retention. By analyzing these metrics, you can identify trends, patterns, and areas for improvement, ultimately maximizing the impact of your explainer videos.

Conclusion

Creating an explainer video with Envizion AI is a straightforward process that yields professional results. By following these steps and tips, you can produce engaging and effective explainer videos that captivate your audience. Start your video creation journey with Envizion AI today and see the difference it makes in your content strategy.

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